Oriflame Shares Financial Results For Q1 2025

Oriflame recently announced its financial results for the first quarter of 2025.

Euro sales during the quarter declined by 7% to $165.3 million, while adjusted EBITDA represented a $1.14 million loss. Adjusted net profit was $7.38 million with an operating loss of $8.17 million.

The company pointed to continued improvement in year-over-year sales progression, even though sales remained below totals from 2024, which impacted its overall EBITDA. Restructuring efforts have lowered administrative expenses and the company’s Beauty Community Model (BCM), which is now present in 48 markets, represented more than 80% of the group’s sales. Oriflame is optimistic about the encouraging trend in the BCM and its member segment sequential growth.

Near the end of the quarter, in March, the company, its shareholders and a consortium of bondholders representing more than 91% of the outstanding notes reached an agreement that will significantly reduce the group’s existing debt and interest costs and will inject additional capital. This recapitalization is expected to reduce the company’s uncertainties about its ability to continue operating. Oriflame ended the quarter with a cash balance of $63.81 million, down from $70.3 million at the beginning of the quarter.

About Oriflame

Founded in 1967, Oriflame is a social selling beauty company with sales in more than 60 countries. Its portfolio of Swedish, nature-inspired, innovative beauty products is marketed through more than two million members.Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation.