Natura And Co Revenue 2024 Up 21% To $5,6 Billion

• 2024 Revenue in BRL 32,051 (Brazilian Reals) = USA$ 5,649 Billion
• 2023 Revenue in BRL 26,503 Billion (Brazilian Reals) = USA$ 4,671 Billion

1 BRL = 0.1763 USD as of 17 March 2025.

Fábio Barbosa Group CEO of Natura &Co, stated

“2024 was another important year in the Group’s simplification strategy announced in July 2022. Following the divestments of Aesop and TBS, the deleveraging process, and the launch of Natura and Avon integration in Latin America (“Wave 2”) in 2023, 2024 was primarily marked by the successful completion of the Wave 2 in Brazil—our most important country—and the voluntary restructuring of API, which was concluded in December. Beyond these key initiatives, we continued to further streamline the Holding structure throughout the year.

In support of Avon Products Inc.’s voluntary Chapter 11, a cash payment of USD 34 million was made, as previously disclosed to the market.

In addition, the Company acquired back Avon International entities outside the U.S. through a USD 125 million credit bid. On the operational side, Avon International continued to deliver a lackluster performance during the quarter, facing top-line headwinds that further impacted the profitability of the business unit.

Latam’s fourth quarter results showed a healthy top-line trend following the first nine months of the year, further accelerated on the back of a strong year-end gifts campaign. On the other hand, profitability in the quarter was impacted by strong investments in structural projects, innovation, classification of IT investments as Opex, and marketing – all levers to support our future growth in the region.

n the ESG front, for the 11th consecutive year, Natura ranked 1st as the company with the best reputation in Brazil, and it was also recognized by Reporting Matters Brazil, a CEBDS* initiative, for publishing one of the top 15 sustainability reports, further reinforcing our dedication to risk disclosure and accountability.